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Poor communication can cost an organisation dearly and hamper it from being truly competitive. Communication is the business of every member of an organisation. By studying this title it will be possible to achieve effective communication at all levels within and beyond the organisation. Effective communication in organisations caters for the needs of learners in business communication at universities, technikons and private colleges. The new edition uses an outcomes-based approach to communicating and covers the syllabuses of business communication studies for: the institute of marketing management (IMM); the institute of administration and commerce (IAC) and the South African Institute of Chartered Secretaries and Administrators (CIS). This title offers detailed advice on the preparation of a wide range of written and spoken business messages, with a variety of examples. In addition, it provides criteria and checklists designed to help learners prepare their own messages. Discussion topics and practical exercises form the basis of assessment in the title.

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